Pigeon Forge Earns Fifth Emmy Award for Family-Focused Commercial

“Where should we go?” is an annual family vacation question across America.

It also is the title of a TV commercial promoting the Great Smoky Mountains destination of Pigeon Forge, Tenn., that just won an Emmy Award.

Pigeon Forge and its agency, BOHAN Advertising in Nashville, received the Emmy Award at the annual celebration of the Nashville/Midsouth Chapter of the National Academy of Television Arts & Sciences.

The commercial shows two siblings’ efforts to influence their parents’ family vacation destination decision. In the process, they use their own toys and household objects to build replicas of famous Pigeon Forge attractions.

Among the attractions depicted are Dollywood, the Titanic Museum Attraction, the Great Smoky Mountain Wheel, the upside-down WonderWorks building and one of Pigeon Forge’s theaters.

Where Should We Go? [:60] from BOHAN on Vimeo.

This is the fifth time BOHAN commercials for Pigeon Forge have won what have been labeled “television’s highest honor.” Earlier Emmy Awards came in 2007, 2008, 2009 and 2014.

“This is a thrill that doesn’t get old. It amazes visitors to the tourism department offices who see Emmy Awards on display,” said Leon Downey, executive director of the Pigeon Forge Department of Tourism.

Penny Rahe, vice president/director of broadcast production at BOHAN Advertising, shows off Pigeon Forge’s new Emmy Award to Leon Downey, executive director of the Pigeon Forge Department of Tourism, and Sue Carr, the tourism department’s marketing manager.

In addition to the Pigeon Forge commercial, BOHAN earned Emmy nominations for two other clients, BlueCross BlueShield of Tennessee and Saint Thomas Health in Nashville. Penny Rahe, vice president/director of broadcast production, produced all three projects.

“Tourism is Pigeon Forge’s only industry. Television advertising is a big factor in our success, and we recognize the creative minds that work on our behalf. BOHAN understands the Pigeon Forge brand, and this latest Emmy Award verifies that,” Downey said.

BOHAN, which has marketed Pigeon Forge since 1990, has won at least one Emmy Award in 10 of the last 11 years.