Sevierville ALDI Grand Opening to Feature Golden Ticket Giveaway

ALDI, one of America’s favorite grocery stores, will soon offer Sevierville residents a fresh shopping experience as it opens its newest Knoxville-area store, located at 538 Winfield-Dunn Parkway in Sevierville. With more than 1,500 stores in 34 states, ALDI is known for high-quality grocery items at incredibly low prices.

To celebrate the opening of the new Sevierville store, ALDI will host a ribbon-cutting ceremony at 8:45 a.m. on Wednesday, Sept. 14, 2016. The public is invited to attend. Following the ceremony, the first 100 shoppers will receive a golden ticket, each containing ALDI gift certificates of various amounts. Customers can also tour the store, sample ALDI exclusive brand products and enter an on-site sweepstakes for a chance to win a year’s supply of ALDI produce. ALDI currently carries a wide variety of fruits and vegetables, including several organic produce items.

“We are pleased to bring our first store to Sevierville to help customers get high-quality products at everyday low prices,” said Troy Marshall, Mt. Juliet division vice president for ALDI. “We challenge shoppers to switch from national brands to our high-quality exclusive brands and stretch their dollars without compromising quality. As important as price is, the only way to attract and keep shoppers is to have quality products.”

Thanks to input from loyal customers, the Sevierville store presents a new look, offering a modern and convenient shopping environment featuring more room for customers’ favorite products, inviting colors, high ceilings, natural lighting and environmentally-friendly building materials – such as energy-saving refrigeration and LED lighting. The store is simple to navigate with easy-to-spot product signage and prominent product prices. Shoppers can say hello to fresh with expanded cooler sections, healthy tips within the produce section and “Dietitian’s Picks” – healthy products handpicked by leading nutrition experts, all making it even easier for families to make smart choices.

In addition to the store’s new look, ALDI will bring shoppers a wide range of premium groceries from which to choose, such as organic produce, USDA Choice beef, the liveGfree^TM gluten-free product line and the SimplyNature line of products free from over 125 artificial ingredients and preservatives. All exclusive brand food products are free of added MSG, certified synthetic colors and partially hydrogenated oils.

ALDI challenges customers to switch from national brands to its exclusive brands and save up to 50 percent* on their grocery bill. To ensure its exclusive brands meet or exceed the national brands on taste and quality, ALDI conducts rigorous testing on all products. ALDI stands behind this quality with a Double Guarantee: If for any reason a customer is not 100 percent satisfied with a food product, ALDI will gladly replace the product and refund the customer’s money.

ALDI exemplifies efficiency by eliminating overhead costs through smart practices, such as a cart rental system, through which shoppers insert a quarter to release a cart and receive the quarter back upon the cart’s return. Other cost-saving practices include a smaller store footprint, open carton displays and encouragement of customers to bring their own shopping bags.

ALDI also saves shoppers money by keeping stores open during prime shopping times. The newest location will be open from 9 a.m. to 8 p.m. Monday through Saturday and from 10 a.m. to 7 p.m. on Sunday.

Over the next several years, ALDI plans to add an average of 130 new stores each year, expanding the ability to bring grocery savings to more people every day. As an employer of choice, ALDI offers employees generous wages and benefits that are higher than the national average for the retail industry. Part-time staff averaging 25 hours per week receive full health insurance benefits and dental coverage and all ALDI employees are invited to participate in the 401(k) program.

*Based upon a price comparison of comparable products sold at leading national retail grocery stores